In The News & Books

Susan Panian

Women’s World – October 26, 2009 <img src='http://cdn.shopify.com/s/files/1/0015/3672/files/inside.jpg?1256077901' alt='' /> Whispering Pines has a featured article on <a href=" http://cactuscreekdaily.com/love-it/rustic-weddings-from-whispering-pines">Cactus Creek Daily</a>! 2-18-10 <img src='http://cdn.shopify.com/s/files/1/0015/3672/files/dailyblogheadline.jpg?1266465446' alt='' /> Check out this fun blog called <a href="http://summerology.blogspot.com/2010/02/anchors.html">Summerology</a> which showed off our anchor & sailboat place card holders. 2-18-10 <img src='http://cdn.shopify.com/s/files/1/0015/3672/files/summerology_head.jpg?1266525147' alt='' /> <a href="http://www.inthisinstance.com/blog/a-rustic-touch.html">A Rustic Touch</a> by In This Instance – 05-20-09 <img src='http://cdn.shopify.com/s/files/1/0015/3672/files/inthisinstance-newbanner-0909.jpg?1258339341' alt='' /> <a href="http://www.nauticalbynatureblog.com/2009/09/reader-recommendations.html">Reader Recommendations</a> By Nautical by Nature – 9-2-09<img src='http://cdn.shopify.com/s/files/1/0015/3672/files/nautical-by-naturecrop2.jpg?1258339209' alt='' /> <a href="http://amountainbride.blogspot.com/2009/06/whispering-pines-rustic-decor.html">Rustic Decor</a> A Mountain Bride- 6-6-09 <img src='http://cdn.shopify.com/s/files/1/0015/3672/files/amountain_crop.jpg?1258339438' alt='' /> <hr> <img src='http://static1.shopify.com/s/files/1/0015/3672/files/book.jpg?1238521594' alt='' />From the editors of Victoria Magazine <hr /> “Selling by Post” The Business of Bliss Sisters Mickey Kelly and Susan Kelly Panian were living in separate parts of the country when they decided to join in a business venture that would reconnect them – and a lot of other people – with a cherished aspect of their past. When they were growing up in Chicago, they would escape in the summers to their family cabin in the sleepy little hamlet of Three Lakes,Wisconsin. It had left an indelible mark on both women’s imaginations, filling them with warm remembrances of summers spent perfectly in tune with nature and themselves. Mickey first had the vision. She opened a store in her adopted hometown of Piermont, New York, called Whispering Pines, which was reminiscent of the trading posts the girls had frequented in Three Lakes. specializing in “things for the cabin”. Whispering Pines carried everything from Adirondack twig furniture and beaded moccasins to outdoor clothing and souvenir pillows filled with fragrant pine needles. The idea was to create that “cabin state of mind” even for those without cabins. Susan followed Mickey’s lead and opened a similar store in Delray Beach, Florida. Together the sisters opened a third store in Three Lakes, where they still summer with their families. The stores were a success, but it wasn’t long before they found themselves with a bad case of retail burnout. They put their heads together to figure out how to escape the day-to-day demands of running a store yet be able to connect with a wide circle of customers. The solution: transform Whispering Pines into a mail-order catalog business. From page 131 “Selling by Post” The Business of Bliss ©2000-2009, Lake Breeze, LLC. ALL RIGHTS RESERVED.

2009-03-31T13:51:29-04:00

in-the-news-books 3259462

2009-03-31T13:51:29-04:00

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In The News & Books 2010-02-18T20:07:28-05:00 Women's World - October 26, 2009 <img src='http://cdn.shopify.com/s/files/1/0015/3672/files/inside.jpg?1256077901' alt='' /> Whispering Pines has a featured article on <a href=" http://cactuscreekdaily.com/love-it/rustic-weddings-from-whispering-pines">Cactus Creek Daily</a>! 2-18-10 <img src='http://cdn.shopify.com/s/files/1/0015/3672/files/dailyblogheadline.jpg?1266465446' alt='' /> Check out this fun blog called <a href="http://summerology.blogspot.com/2010/02/anchors.html">Summerology</a> which showed off our anchor & sailboat place card holders. 2-18-10 <img src='http://cdn.shopify.com/s/files/1/0015/3672/files/summerology_head.jpg?1266525147' alt='' /> <a href="http://www.inthisinstance.com/blog/a-rustic-touch.html">A Rustic Touch</a> by In This Instance - 05-20-09 <img src='http://cdn.shopify.com/s/files/1/0015/3672/files/inthisinstance-newbanner-0909.jpg?1258339341' alt='' /> <a href="http://www.nauticalbynatureblog.com/2009/09/reader-recommendations.html">Reader Recommendations</a> By Nautical by Nature - 9-2-09<img src='http://cdn.shopify.com/s/files/1/0015/3672/files/nautical-by-naturecrop2.jpg?1258339209' alt='' /> <a href="http://amountainbride.blogspot.com/2009/06/whispering-pines-rustic-decor.html">Rustic Decor</a> A Mountain Bride- 6-6-09 <img src='http://cdn.shopify.com/s/files/1/0015/3672/files/amountain_crop.jpg?1258339438' alt='' /> <hr> <img src='http://static1.shopify.com/s/files/1/0015/3672/files/book.jpg?1238521594' alt='' />From the editors of Victoria Magazine -------------------------------------------------------------------------------- "Selling by Post" The Business of Bliss Sisters Mickey Kelly and Susan Kelly Panian were living in separate parts of the country when they decided to join in a business venture that would reconnect them - and a lot of other people - with a cherished aspect of their past. When they were growing up in Chicago, they would escape in the summers to their family cabin in the sleepy little hamlet of Three Lakes,Wisconsin. It had left an indelible mark on both women's imaginations, filling them with warm remembrances of summers spent perfectly in tune with nature and themselves. Mickey first had the vision. She opened a store in her adopted hometown of Piermont, New York, called Whispering Pines, which was reminiscent of the trading posts the girls had frequented in Three Lakes. specializing in "things for the cabin". Whispering Pines carried everything from Adirondack twig furniture and beaded moccasins to outdoor clothing and souvenir pillows filled with fragrant pine needles. The idea was to create that "cabin state of mind" even for those without cabins. Susan followed Mickey's lead and opened a similar store in Delray Beach, Florida. Together the sisters opened a third store in Three Lakes, where they still summer with their families. The stores were a success, but it wasn't long before they found themselves with a bad case of retail burnout. They put their heads together to figure out how to escape the day-to-day demands of running a store yet be able to connect with a wide circle of customers. The solution: transform Whispering Pines into a mail-order catalog business. From page 131 "Selling by Post" The Business of Bliss ©2000-2009, Lake Breeze, LLC. ALL RIGHTS RESERVED.